I was doing some research online for feminist ad campaigns and I what I found really peaked my interests. This week in class, our readings have expressed relating feminism to lesbianism. Just because a woman is a feminist does not mean that she is a lesbian. With that said, more times than not, women stray away from feminist behavior simply because they are afraid of being called lesbian. I found this picture in a GAP ad. It refers to Madonna and Missy Elliott. Madonna and Missy Elliott are two very strong personalities and voices within the muscial world. I thought that this ad was good. It shows women embracing their backsides, not afraid to be close. Although, the website that I found this picture discussed on basically called it disgusting. It made references to how homophobes would definitely not be shopping at the GAP because of their "lesbian-feminist" ad campagin. I thought those comments were ridiculous, but helpful. Everything I have been reading about this week was illuminated on this website. These ads were perceived to be lesbian and "disgusting." It basically boils down to people refraining from shopping at the GAP so that they are perceived as being homosexual. Even though it angers me, I am glad that I found this ad in the place that I did. It was helpful to see those kind of opinions described in the book in a real life situation. I think that I am going to be on the look-out for more ad campaigns when I am shopping now, through a feminist lens. I think it will be interesting for me to really pay attention and see what kind of feminist techniques, or lack thereof companies are using to get people in their stores.
If anyone is interested in taking a look at the website that I referenced in this blog, please visit:
