
This week’s in class readings focused a lot on appearance, perception, and body image. The article that I read about bras really intrigued me. It prompted me to really think about these vintage bras in a very visual way. I was curious to know what they looked like, what the advertisements entailed, and so on and so forth. I also get a Victoria’s Secret magazine in the mail about once a week I was looking through that and I thought, “I wonder how advertisements from the early 1900s would compare?” Since it was revealed that girls were more concerned with their breasts rather than their weights, I wanted to know what kind of advertising was circulating at the time. I came across an old advertisement for a corset. What is the first thing I noticed? The women in the advertisement actually look healthy. They look normal. They do not look like they starve themselves. They look supple and voluptuous. Their arms do not look like twigs. When you take a look at an advertisement from this day in age for Victoria’s Secret, that is not what you see. You see a highly airbrushed, perfectly made-up
model. She does not have an ounce of fat on her. In fact, take a look at the above picture. You can clearly see the model’s ribs in the Victoria’s Secret advertisement. Comparing the two, I had a revelation. It’s obvious why girls at that time were more occupied with their bust line than their waistline. They were not shown images of rail thin girls declaring them as the epitome of “beauty.” They were shown images of real, normal looking figures depicting a standard of reality. It’s empowering to know that at some time, we were not such a weight-obsessed nation. Let’s get back to our roots.

