
This week, I learned that my cousin decided to being Cosmetology school. I decided to help her do some research on the subject. I enjoy doing make-up and hair, so I thought that it would be interesting to do a little hunting around with her. We used Google at first and just started clicking on random sites. One for the Yossi Bitton Make-up school. Now, she's probably going to be staying in the area to attend school, but we were just searching kind of for the fun of it. On the Yossi Bitton website, there is a before and after gallery devoted to basically how make-up application can dramatically change someone's look. Well, I am convinced that more that just make-up has been added to these photos. If you've seen the Dove commerical thing on YouTube which shows the transformation of the model, it's easier to understand. Elongating the neck, bringing the eyes close together or further apart as needed, etc. are all things I think are noticeable in the pictures. Take a look at the before and after picture. I am not convinced that the only thing that has been done to this picture is added make-up. Make-up cannot make a huge blemish look invisible, no matter how hard you try. Make-up is a minimizer tool designed to detract your notice away from imperfections, but if does not erase them. I think that this is bad advertising for the school. It is unrealistic and I think could lead to disappointment for a lot of hopefuls wanting to attend the school for make-up application. They cannot be shown these pictures and expect to have the results of an Extreme Makeover solely by the use of make up alone. I think that this type of advertising is detrimental. It reminded me of the Dove commerical and I'm sure that others will share the same viewpoints as myself on the subject.
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